Why Your Best Leads Stop Responding — and What to Do About It

Why do your best leads suddenly go quiet? You gave them the info, they showed interest, maybe even booked a call — and then… nothing. In this episode of Booked from the Dead, Mason and Jay break down the psychology of why high-intent prospects ghost — and why the real problem isn’t interest. It’s how and when you’re following up. Expect stories from the field, including a breakdown of a $7,200 win pulled from a “dead” lead after a simple tone shift — plus the 5 most common mistakes businesses make after the first reply. You’ll learn the difference between pursuit and pressure, how to use message contrast to revive stalled leads, and the exact re-engagement phrase that works even after weeks of silence. If your CRM is full of “almosts,” this episode will help you close the gap — and turn polite rejections into profitable conversions.