The CRM Is Not the Problem — You Are

If you’ve switched CRMs more than once in the last 2 years, this episode is calling you out. In Booked from the Dead, Mason and Jay unpack why service businesses keep blaming their software for deeper sales issues — and what actually needs to change. Jay opens up about CRM hopping, while Mason walks through a case where zero tech change doubled a firm’s pipeline conversion — just by fixing the follow-up logic. They hit hard on where CRMs fail, where users sabotage them, and how to stop hiding behind shiny dashboards. If your CRM feels like an expensive spreadsheet with a logo, this episode might sting a little… but it’ll show you how to turn it into a deal-making engine.