The Automation Trap: Why More Tech Isn’t Fixing Your Follow-Up

In the race to automate everything, most service businesses forget the one thing automation can’t do: think for you. In this episode of Booked from the Dead, Mason and Jay take a hard look at the growing addiction to automation tools — and how “set it and forget it” is quietly tanking your pipeline. They’ll show you the three most common automation mistakes that kill trust and response rates — including the “Sequence of Death” pattern, where good leads get lost in cold, template-based logic. You’ll also learn the difference between follow-up automation and follow-up intelligence — and how to build the latter without adding more tech. With real stories (like a clinic that replaced 14 tools with one simple sequence and doubled their close rate), this episode gives you the playbook to humanize your automation — and turn tech from a crutch into a multiplier. If your CRM feels more like a robot with a clipboard than a living sales engine, this conversation will change your perspective.