The 48-Hour Rule — Why Delay Kills Your Sales

Speed doesn’t just help in sales — it decides the sale. In this high-stakes episode of Booked from the Dead, Mason lays out the 48-hour rule: the critical window where leads go from red-hot to radio silent. Jay shares how his own delay cost a contractor client over £18K in lost bookings — a painful lesson in what happens when follow-up falls through the cracks. Together, they break down the mechanics of time decay in lead conversion, and how to fix it with automation that responds faster than your competitors — without adding staff or stress. This isn’t theory. It’s a blunt look at the make-or-break moment that defines your pipeline. You’ll walk away knowing exactly how to rewire your CRM to catch leads before they cool — and close deals while others are still “thinking about it.”