Reactivation vs. Retargeting — Which Pays Off Faster?

If you had to pick between running ads or reviving old leads… which would you choose? In this numbers-driven episode of Booked from the Dead, Jay challenges Mason to settle the score: does reactivation actually beat retargeting? What follows is a practical breakdown of ROI, speed, effort, and outcome — using real campaigns that prove the case. Mason shows how a “zero spend” follow-up pulled in more revenue than a £1.6K ad run, and why most business owners overestimate the difficulty of reactivation while underestimating its impact. You’ll get the tools to weigh both strategies for your business — and see how to make your CRM outperform your ad manager. Whether you’re ad-fatigued or just lead-rich and cash-poor, this one’s got what you need to make the next best move.